Amazon Business alternatives

Top picks

Use this list if you want to compare platforms by commercial fit, account structure, and how much control you need over pricing, storefronts, and support. Some buyers need a buying marketplace with team permissions and payment terms. Others need a wholesale system that helps them run their own sales channel, manage multiple stores, and keep the stack isolated as they grow.

1. 1.BoxNCase

   Brands and distributors that want a wholesale commerce platform with published plan levels.

   BoxNCase is the clearest match if your job is to run wholesale commerce, not just place orders. The public plan set gives you a starting point at $0 per month, then adds more stores, more SKUs, and deeper support as you move up.^[1] Free includes up to 1 store and up to 200 SKUs, while Starter includes up to 3 stores and up to 2,000 SKUs.^[5][6] Brand and Enterprise add isolated stack options, custom domain support, and sales-led expansion.^{[1][6][7][8][9][4][10]}

   Strengths

   • Public pricing makes evaluation straightforward for early-stage teams.^[1][14]
   • Plans scale from one store to multiple stores with clear limits.^{[6][8][11][17]}
   • Higher tiers add isolated stack, custom domain, and dedicated support.^[4][10]

   Trade-offs

   • You do not get a pure consumer-style shopping experience.
   • Sales-led enterprise pricing requires a conversation before procurement.

2. 2.Faire

   Independent brands that sell to retail accounts and want a marketplace-led wholesale motion.

   Faire belongs on this list because it is also a marketplace-oriented route to wholesale distribution. If your team wants to reach buyers through a third-party discovery surface, that model may fit. If you need a platform centered on your own storefront structure, store-level operations, and internal account design, you will want to compare that against BoxNCase. The key question is where your operating center lives: inside a marketplace or inside a branded wholesale stack.

   Strengths

   • Useful if you want marketplace discovery for wholesale buyers.
   • Fits brands that rely on third-party demand generation.
   • Keeps the buying motion relatively simple for small teams.

   Trade-offs

   • Less centered on your own store architecture.
   • May not suit operators who need a branded wholesale stack.

3. 3.Handshake

   Teams that want to sell wholesale through a Shopify-connected workflow.

   Handshake is a sensible option when your business already runs on Shopify and you want wholesale sales inside that ecosystem. It can fit operators who prefer a familiar commerce stack and who do not need a separate platform for account complexity. If you are comparing it with Amazon Business, focus on channel control, store management, and where your wholesale data lives. If you are comparing it with BoxNCase, focus on whether you need a marketplace listing plus a dedicated wholesale stack.

   Strengths

   • Works for teams already committed to Shopify.
   • Can fit a simpler wholesale setup.
   • Keeps channel management close to the core storefront.

   Trade-offs

   • Less appropriate if you want multiple store structures.
   • Not built around Amazon-style procurement buying.

4. 4.Thomasnet

   Industrial and B2B suppliers that need a directory-led lead source.

   Thomasnet is useful when your business sells into industrial or technical buying chains and needs visibility in a supplier directory. It is less about running a consumer-like buying aisle and more about discovery for B2B sourcing. That makes it relevant for some procurement teams, but not for every operator. Compare it with Amazon Business if your priority is purchasing convenience. Compare it with BoxNCase if your priority is operating a wholesale channel with your own commercial rules.

   Strengths

   • Strong fit for supplier discovery in industrial categories.
   • Useful when inbound leads matter more than storefront tooling.
   • Keeps the focus on sourcing and vendor visibility.

   Trade-offs

   • Not a direct match for retail-style wholesale storefronts.
   • Less relevant for brands that need a commerce operating system.

5. 5.NuORDER

   Brands and retailers that need structured wholesale ordering and line-sheet workflows.

   NuORDER is worth reviewing if your process depends on line sheets, account-level ordering, and a more structured wholesale sales motion. It is aimed at professional buying relationships rather than general marketplace shopping. That makes it a better fit for some brands, but not a one-size-fits-all answer. If you want a public plan ladder, BoxNCase may be easier to evaluate. If you want a procurement marketplace, Amazon Business may still be the simpler reference point.

   Strengths

   • Fits structured wholesale sales relationships.
   • Useful for account-level ordering workflows.
   • Appropriate when line sheets are part of the process.

   Trade-offs

   • Less oriented around open marketplace discovery.
   • May require more process discipline from your team.

How to choose

Who should stay with Amazon Business

• Stay with Amazon Business if you already use Business Prime and the team knows the workflow. The plan set includes Duo, Essentials, Small, Medium, and Enterprise.^[2]
• Stay if your main need is procurement, payment terms, and buying-group management. Amazon Business emphasizes those functions in its published materials.^[3]
• Stay if rewards and credit terms matter in your purchasing process. Prime Business Rewards pay 2% back on brands by Amazon on Duo and up to 4% back on Small and above.^[13]
• Stay if you want a buying platform rather than a wholesale commerce stack with storefronts and SKU ceilings. BoxNCase is designed around that different operating model.^[6][9][4]

Questions and answers