Free tool
Wholesale Price Calculator
Work backwards from landed cost to wholesale, distributor and retail prices with target margins.
| Step | Price | Margin $ | Margin % |
|---|---|---|---|
| Landed cost | $3.20 | — | — |
| Your wholesale price | $5.33 | $2.13 | 40.0% |
| Distributor price to retail | $7.11 | $1.78 | 25.0% |
| Suggested retail (via distributor) | $11.85 | $4.74 | 40.0% |
| Suggested retail selling direct (no distributor) | $8.89 |
|---|---|
| Retail shelf price difference | $2.96 |
Selling direct on BoxNCase removes the distributor step. A 3–12% platform fee applies only on orders we drive; use the Margin Calculator to compare.
How to use it
How to set a wholesale price from landed cost
- 1Enter your landed cost per unit (COGS plus inbound freight and duty).
- 2Choose your target wholesale margin.
- 3Optionally add a distributor margin and a retailer margin.
- 4Read the wholesale, distributor and suggested retail prices and the dollar margin at each step.
Other free tools
Put these numbers on a real storefront.
Smart Store turns your price sheet into a wholesale portal with box, case and pallet tiers. Free for 200 SKUs.
Photo by Hannes Egler on Unsplash